Ahh, technology. We all love our tech, don’t we? All of those amazing tools we carry around on a single device that we so neglectfully jam in our pockets. We are almost oblivious to the dramatic change over the past 20 or 30 years. It was all sci-fi – Captain Kirk’s communicator, and the video chat on a watch that every spy movie loved to show as the wave of the future.
Well, it’s here. Now.
Unless you’re a child of the 80’s, you don’t know the struggle of the card catalog at the library. Or how difficult it was to find a specific business that you couldn’t remember the name of. You could easily spend 30 minutes searching those Yellow Pages and still come up empty. Or worse, you’d find it, and have to consult a paper map to figure out how to get there.
I’m proud that I have those old-tech skills, but happy we have made it to more capable days. But the problem with the ubiquitous upgrades to technology is the lack of appreciation for it. Facebook is running slow? Well, this stupid POS phone needs a hammer. It was time for a new one, right?
We get used to seeing things work a certain way, even if we don’t consciously realize it. What’s surprising is the way we expect to see things often dictates our perception of the era they are supposed to originate from. For example, there aren’t many cell phones or videos now that don’t support 1080p. We are very accustomed to HD video as part of our era. What we’re not used to is seeing HD video from a previous era. Try not to strain your brain as you watch this HD video from the 90’s!
But today, we expect at least that level of quality, from everything. If it’s not up to that standard, we reject it as completely inferior.
This concept is exactly why we’re working hard to get the upgraded Facebook viewing platform enabled. There’s a significant barrier to putting out content and having it well received when people have to leave the Facebook app. No one wants to do that, and the content has to be extremely compelling to bother opening a browser to view it (hence the rise of clickbait).
Instead, we’re seeing more and more of the new Facebook platform, where our articles will render natively inside the Facebook app. It loads almost instantly, in about 1/10th of the time of leaving the app. We have to be a bit more tech savvy to set this up, but it’s the new standard that our brains have already unknowingly begun to adapt to.
We prefer to be ahead of this power curve. Any servicemember can tell you that the military loves their outdated tech. Stuff that was used in World War One is still considered a serviceable radio unit.
We’re no longer bound by those constraints. We can do better, so we will do better. We are on a mission to crush the tin-can-and-string and bring you great information fit for the modern day.
Watch for this upgrade to the Fort-Livingroom Facebook Page coming very soon.
SSGT PW OUT